Performance Marketing Manager – Paid Performance
You turn our paid media channels into scalable revenue drivers and ensure that our marketing makes a measurable contribution to e-commerce growth.
You take ownership of our key paid channels — Google Ads and Meta Ads — combining data-driven campaign management with continuous testing and optimisation.
You think beyond individual campaigns, focusing on growth, profitability and the customer journey: What works? Why does it work? Where can we scale? And what should we test next to move forward?
Responsibilities
Where your expertise matters
You manage and optimise our paid media campaigns on Google and Meta.
You manage budgets with a focus on revenue, efficiency and profitability.
You analyse performance across the entire customer journey and identify the biggest opportunities for growth.
You develop hypotheses and systematically test creatives, hooks, audiences, keywords, campaign setups and landing pages.
You identify winning patterns, scale what works and consistently challenge what doesn’t.
You continuously develop and refine our Google Ads (Search, Shopping and Performance Max) and Meta Ads campaigns.
You ensure accurate tracking and reliable data.
You translate performance data into actionable creative briefs and work closely with our content and creative teams.
You contribute fresh ideas, test boldly and turn insights into concrete next steps.
Qualifications
You’re a good fit for us if you …
You have 2–5 years of experience in performance marketing or paid advertising — ideally in e-commerce.
You have experience with Google Ads and/or Meta Ads and a strong command of at least one of the two platforms.
You want to do more than just manage campaigns — you want to actively improve performance and scale what works.
You have a solid understanding of ROAS, CPA, CAC, conversion rate and other key e-commerce KPIs.
You have strong analytical skills and make data-driven decisions.
You enjoy testing, developing hypotheses and learning from results.
You take a holistic approach to paid media performance, looking beyond individual campaign KPIs.
You’re interested in creatives, the customer journey and understanding what drives people to convert.
You work independently, take ownership and are keen to grow into a senior performance marketing role.
Benefits
What you can expect from us
A dynamic team with a family-like working atmosphere and short decision-making processes
Plenty of creative freedom and the opportunity to contribute your own ideas
Individual development opportunities – we support and build on your strengths
A dog-friendly office with four-legged colleagues
A permanent position in a fast-growing company
Why you’ll want this role
Direct impact on revenue & growth
Plenty of room to test, optimise and scale
Fast decisions instead of lengthy coordination processes
Become part of our success story and part of the PetCo family. We look forward to receiving your application and CV: office@petco.group!
